If you've been paying any attention to the news in recent weeks you are likely to have heard about the Tesco and asda Halloween costume scandal. It started with Asda advertising their 'mental patient costume'. It attracted many complaints from customers and they soon took it down and apologised. Soon after, Tesco faced criticism for their 'psycho ward' outfit. Both companies made donations to Mind. This also prompted Ebay to take action to remove similar things from sale.
Thorpe Park also faced backlash recently over their planned Fright Night 'asylum' event promising ' a chaotic environment of noise, light and action.' It's a horror maze depicting a psychiatric hospital, there's actors running round with chainsaws trying to scare people. You get the idea. It's prompted a large amount of anger on social networks including the hashtag #asylumNO and a petition to shut down the 'stigmatising asylum maze'.
Is this a genuine concern, or just political correctness gone mad?
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The costume for sale on the George website |
To me, these kind of products and events just shows that there is still a poor attitude towards mental health in general,a lack of understanding, a lack of sensitivity; stigmas that we hoped we would not still be seeing in 2013.
"It's just inconsiderate, it seems like they're making a joke out of people that are ill."
Although, I do feel at times that there is often a fine line between this being insulting and it being part of horror fiction and not applicable to real life and real people. For example, Tesco's 'psycho ward' costume seems to mimic Antony Hopkins' character in Silence of the Lambs. There's a ton of horror films around that depict psychiatric wards or depicting psychiatric patients as dangerous and frightening. That's not real life, and no one is saying it is real life. It's not meant to mock people that are ill, so why is that Halloween costume or a Halloween event at a theme park any different?
The 'mental patient' costume however, is different. I do see an issue with that, by giving it that name they've made it real. Depicting a mental patient as a knife wielding murderer, really? How in any way is that acceptable? That, in my opinion, crosses the line. That's not horror fiction, it's not 'all part of the Halloween spirit' it's just plain insulting and thoughtless.
All of these things show that offensive stereotypes towards mental health still run deep in our society. Some people won't have thought twice about it, it wouldn't insult them at all. But they may think differently if they were that mental patient, and something that they have suffered with is being presented and mocked in such an insensitive way.
So, horror fiction? That's fine, but make the line between fiction and real people's lives clear. Mocking an issue that affects so many is wrong on every level. The stigma towards mental health needs to end, and things like this do not help and just send us backwards.
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